RANT: Why the latest Kindle update doesn’t suck.

It’s the end of the world.

Back in Autumn Apple said ‘Hey e-book publishers, we want a cut of all the sales we’ve generated for you by letting you on our magical revolutionary devices. So there.’ The e-book publishers ‘umm-ed’, ‘ahh-ed’, deliberated and finally came to a consensus on their response to Apple’s fiscally shrewd new TOS. As the deadline came and went they delivered their two word message to Apple (hint, it ended with ‘you.’) So now Amazon’s latest Kindle app is missing the button that sent you to the Amazon store to buy books. The same goes for Nook, Kobo, and any  of the others who were ballsy enough to call Apple’s bluff.

I say ‘good on them.’

As much as I enjoy using Apple Hardware, and am now pretty much committed to iOS as a music creation platform, I think it is up to developers to get big companies by the balls; to do their bit to keep them (relatively) honest. Time will tell whether or not this whole misadventure backfires on Apple, but I admire the guts of of Amazon and Barnes & Noble and Google for telling Apple to get stuffed.

The problem now lies with the users.

There are many people out there who use the iPad pretty heavily as a reading device, and I would go as far as to say a lot of iPad users aren’t particularly computer literate. But even those people should not be phased by the lack of a ‘Store’ button in their reader app of choice. All that button ever did was open Safari and type http://www.amazon.com/Kindle-eBooks/b/ref=sa_menu_kbo3?ie=UTF8&node=1286228011 into the address bar for you. It’s not the difficult to do that on your own. You don’t even need to remember anything after www.amazon.com. You can still tap on the Kindle section and be taken to the Kindle e-book store. You can even bookmark it so you don’t have to type a thing, for crying out loud! It will still automatically deliver your e-book of choice to your app of choice! IT WILL ALL STILL WORK AS NORMAL!

I don’t understand why anyone would make such a big deal out of a missing button. All the app now requires is that people exert a tiny chunk of effort to subvert Apple’s new subscription model. I doubt even the least computer literate iPad user would have a hard time with that, and you can’t possibly tell me you’re too lazy to open another app, because I just won’t believe you.
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